“Persepolis” Essay Example

â€Å"Persepolis† Essay â€Å"Persepolis† is a book composed by writer, Marjane Satrapi. This book taps at your heart strings when you read about experiencing childhood in Iran during the Islamic Revolution. The creator imaginatively uses a funny cartoon that is fundamental high contrast in shading to show her life occasions in Tehran when she was an extremely little youngster, from the age of 6 through her fourteenth birthday celebration. We had the option to learn, through her composition, about the oust of the Shah’s system and furthermore the triumph of the Islamic Revolution, alongside the describes of the war with Iraq, which left awful recollections. Marjane Satrapi, being the lone offspring of a Marxists and furthermore being destined to a precursor who was one of Iran’s last heads, we can gain such a great amount from the author’s perspective on the occasions she saw. We will compose a custom exposition test on â€Å"Persepolis† explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on â€Å"Persepolis† explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on â€Å"Persepolis† explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We can accomplish a fundamental glance at regular day to day existence in the nation of Iran, increasing a decent glance at the history and occasions during that timespan, in which Marjane Satrapi, so effectively portrays. She permits us to increase a smart thought about general society and private existences of the individuals who live in Iran. The creator had the option to observe the deposing of sovereigns of Iran, just as the barbarous and obtuse whippings that were given in demonstrations of discipline. She additionally informs us concerning a portion of the saints who were engaged with the unrest. She shows us the extraordinary cost of human life that was paid in her nation, during this season of political constraint. The creator is persuading when she shows that one can utilize chuckling to assist us with overcoming tough situations and she additionally discusses the difficulties that were once in a while so terrible that she couldn't giggle. The young lady in the composing is life-changing! The 1979 unrest was a piece of history that drove this creator to give her records of Iran and it is incredibly fascinating to take a gander at the little animation strips and get a feeling of the genuine that the insurgency spilled upon the creator. The composition of Majane Satrapi is not normal for whatever else, I’ve ever observed. It has mixes of giggling through the funny cartoons. It additionally pulls at your feelings as you find out about the conditions that occurred in Iran during the time, the creator delineates for us. You can see the occasions through the eyes of a young lady, and you need to offer assistance yet she is so solid in her brain and will, you realize that she will endure these trials. The little funny cartoon that holds the drawing of the young ladies with the head covering, shows a little youngster who appears to be a lot more established, while the one she is indicated sitting with her mom, shows extraordinary comprehension. There are strips that show a pioneer mind his crown and the gathering drawings exhibit incredible chuckling alongside others that show disillusionment and disdain. The excursion pictures, show dream and security in finding a superior spot and it is drawn with trust in a superior future according to Marjane Satrapi. In this French, self-portraying novel, the creator who was conceived in the year, 1969 shows how a decent soul can erect from difficulties. The front of the book shows the small drawing of the young lady, encompassed by the shading, red. The drawing emanates a youngster who is up to speed in the political occasions that lay generously upon her considerations. You can see the failure in the girl’s articulation and acknowledge from the earliest starting point that the creator wasn’t content with the occasions that she saw. All through the pages of Marjane Satrapi’s funny cartoons and composing she offers her perusers itemized accounts and understanding that the whippings and fierceness happens in Iran, we can identify with the author. Satrapi offers a similar drawing that enriches the front of her book in the funny cartoon where she is appeared in the cloak scenes saying, (Satrapi, 2004) â€Å"This is me when I was 10 years of age. This was in 1980.† In another strip we can perceive what her class individuals resembled and it shows that they all dressed the equivalent. She says, â€Å"This is a class photograph. I’m sitting on the extreme left so you don’t see me.† She decides to keep herself separate from this depiction of her group comprising of just females. She exhibits the unrest with the goal that a little youngster can comprehend. You can see the furious individuals in one of the strips, while the writer composes, â€Å"In 1979 a Revolution occurred. It was later called â€Å"The Islamic Revolution.† Another funny cartoons show when she needed to begin wearing the cover in 1980 and it shows a lady requesting that she and others wear the cloak, while you see an inquisitive young lady looking over the divider, as she tunes in to the guidelines from the teacher, where she goes to classes. One could never imagine that little, young ladies could be so obstinate about specific occasions, particularly in a nation like Iran. Be that as it may, the creator is effective in indicating the genuine idea of individuals, regardless of what nation they live in. We can see the dissent from the kids who don’t need to wear the cloak where the funny cartoon exhibits the kids voicing their assessments and saying, the cover make them hot and awkward. The youngsters are additionally considered demonstrating to be as they talk about opportunity and amusingness is included when the youthful girl’s goes about as though she’s sprucing up like a beast. The youngsters being utilized in these funny cartoons show the genuine vision of how they saw the occasions that happened during this timespan in their nation and we can see reality through the contemplations and depictions of the kids, who are consistently legit about their sentiments. The composing shows how Satrapi’s guardians sent her to Europe, for wellbeing issues. Marjane Satrapi’s mother is demonstrated to be a nonconformist with her own thoughts regarding the manner in which a nation should be ran which reflects in the idea and thoughts of her girl who held comparative perspectives. Satrapie gives her adoration for the individuals who were detained by the Shah of Iran. She is so inquisitive about their records of torure in Iran. We likewise find out about Uncle Anoosh, who was in the long run slaughtered after he had a stay in jail. These occasions left an enduring contact with the author and she can adapt to these occasions through her composition. Marjane Satrapi was extremely instructive in her composition and you can find out such a great amount about the nation of Iran by perusing her accounts.â The creator was brave during her young years, and is today as she abandons a decent investigate the life in Iran.

The use of Microwave Remote Sensing

The utilization of Microwave Remote Sensing Presentation Microwave remote detecting at frequencies going from 1 cm to 1 m has increased a great deal of significance over the plast decade for a wide scope of logical applications with the accessibility of dynamic radar imaging frameworks. Its potential in spatial applications use has been deductively settled in different areas like ranger service, farming, land use and land spread, topography and hydrology. An assortment of utilizations have been done world over utilizing microwave information like separation of harvest types, crop condition checking, soil dampness recovery, depiction of woodland openings, estimation of backwoods over the ground biomass, timberland mapping; woodland structure and fire scar mapping, geographical mapping, observing wetlands and snow spread, ocean ice distinguishing proof, seaside windfield estimation, wave slant estimation, transport discovery , shoreline recognition, substrate mapping, smooth identification and general vegetation mapping (Kasischke et al., 19 97). There is a developing enthusiasm on microwave remote detecting is, as microwave sensors it can picture a surface with exceptionally fine goals of a couple of meters to coarse goals of a couple of kilometers. They gives symbolism to a given goals freely of elevation, restricted uniquely by the transmitter power accessible. Major parameters like polarization and look edge can be fluctuated to enhance the framework for a particular application. SAR imaging is autonomous of sun based brightening as the framework gives its own wellspring of enlightenment. It can work freely of climate conditions if adequately long frequencies are picked. It works in a band of electromagnetic range not quite the same as the groups utilized by noticeable and infrared (IR) symbolisms. Microwave applications in Forestry Utilizations of microwave remote detecting in ranger service ha ve additionally been accounted for during the ongoing past. Late audits on the use of radar in ranger service show that SAR frameworks have a decent ability in segregating different kinds of (tropical) timberland spread utilizing multi-fleeting and multi-recurrence SAR information (Vander Sanden, 1997; Varekamp, 2001; Quinones, 2002; Sgrenzaroli, 2004). These investigations demonstrated that the biomass reliance of radar backscatter shifts as a component of radar frequency, polarization and occurrence point. Moreover late investigations have exhibited that manufactured opening radar (SAR) can be utilized to assess over the ground standing biomass. Until this point, these examinations have depended on broad ground-truth estimations to build connections among biomass and SAR backscatter (Steininger, 1996; Rignot et al., 1997). Numerous examinations showed the utilization of Synthetic Aperture Radar (SAR) remote detecting to recover biophysical qualities from backwoods targets (Richards, 1990). In spite of the fact that radar backscatter from timberland is impacted by their basic properties (Imhoff, 1995), prior examinations determined valuable connections between backscattering coefficients and the over the ground biomass (Baker et., 1994; Le Toan et al., 1992; Dobson et el., 1992; Imhoff; 1995). These connections may give a strategy for observing woods biological systems which assume such an essential job in carbon stockpiling and NPP. Microwave remote detecting has the upside of all climate ability inclusion conquering the persevering issue of overcast spread in satellite pictures like in optical information. Optical remote detecting is being utilized effectively in different applications identified with earth assets studies and observing of the earth. Nonetheless, optical remote detecting isn't appropriate for every environmental condition. It can't enter through mists and fog. In numerous zones of the world, the incessant cloud conditions regularly control the obtaining of great remotely detected information by optical sensors. In this manner, radar information has become the main possible method of obtaining remotely detected information inside a given time structure on the grounds that the radar frameworks can gather Earth include information regardless of climate or light conditions. Because of this one of a kind component of radar information contrasted and optical sensor information, the radar information h ave been utilized broadly in numerous fields, including timberland spread distinguishing proof and mapping, segregation of backwoods compartments and woods types, estimation of woodland stand parameters and checking of backwoods. In regions where vegetation spread is thick, it outwardly covers the basic arrangement and it is hard to recognize basic constraining the utilization of optical sensors. Radar be that as it may, is sufficiently delicate to topographic variety that it can recognize the auxiliary articulation reflected in the tree top shelter, and in this manner the structure might be obviously characterized on the radar symbolism. In view of this foundation, the ebb and flow postulation work has been completed to investigate the capability of microwave information in tending to center territories of tropical ranger service viz., vegetation characterization , a bove ground biomass estimation and so on., and to give the clients/analysts a significant information base of SAR applications in tropical ranger service, explicitly over the India district. Research questions: Which SAR frequency/recurrence band is proper for vegetation order in tropical timberlands? Whatever degree over the ground biomass can be estimated in tropical timberlands? Which recurrence band and polarization are appropriate for over the ground biomass estimation? Is there any improvement in vegetation order with polarimetric/interferometric information than remain solitary sufficiency information? Research speculation: In light of this background,the past investigations and prior referenced Rresearch questions, we comprehend that the backscatter increments with the expansion in over the ground biomass and relies upon frequency groups, polarizations utilized and on the examination zone, topographic varieties and species organization. Along these lines, the current examination endeavors to infer the application capability of airborne and space borne SAR information in the measurement of the backwoods assets in tropical districts like India, both as a correlative and valuable job to optical datasets. Various procedures, for example, Regression examination, multi-sensor combination, surface measures and interferometric lucidness describe distinctive biomass scopes of the test locales and order of significant land spread classes. This investigation would encourage scope for future research in tropical districts to investigate the possibilities of SAR information in land spread grouping or more ground bi omass estimation utilizing the polarimetric and interferometric strategies. Targets: In view of this foundation, the current investigation focuses on the accompanying targets: Vegetation type order utilizing polarimetric and interferometric SAR information. Timberland over the ground biomass estimation utilizing multi-recurrence SAR information and ground stocked information. Vegetation order is important to comprehend the assorted variety of species in a given zone which gives over the ground biomass with estimated parameters. Thus, vegetation characterization upgrades the estimation of the over the ground biomass. Woods biomass is a key parameter in understanding the carbon cycle and deciding paces of carbon stockpiling, the two of which are huge vulnerabilities for woodland biological systems. Exact information on biophysical parameters of the environments is fundamental to build up a comprehension of the biological system and their associations, to give input models of environment and worldwide procedures, to test these models and to screen changes in environment elements and procedures after some time. Subsequently, it is a helpful measure for surveying changes in woods structure, looking at auxiliary and useful characteristics of timberland biological systems over a wide scope of ecological conditions. Knowing the spatial dispersion of backwoods biomass is significant as the information on biomass is required for figuring the sources and sinks of carbon that come about because of changing over a woodland to cleared land and the other way around, to know the spatial dissemination of biomass which empowers estimation of progress through time. Field testing is the most followed traditional strategy for vegetation type arrangement. The recognizable proof of various species in field yields great outcomes in the estimation of the over the ground biomass. It is very tedious, costly and exceptionally convoluted. With the utilization of different sensors, fluctuated information assortment and understanding methods, remote detecting is a flexible apparatus that can give information about the outside of the earth to suit any need (Reene et al, 2001). Remote detecting approach for vegetation order is savvy and furthermore time viable. In spite of the fact that the recognizable proof of the tree species is conceivable just from the flying symbolism, significant backwoods types can be distinguished from the airborne and the spaceborne remote detecting information. Visual picture translation gives an attainable methods for vegetation arrangement in backwoods. The picture qualities of shape, size, design, shadow, tone and surface are utilized by mediators in tree species distinguishing proof. Phenological relationships are helpful in tree species distinguishing proof. Changes in the presence of trees in various periods of the year a few times empower segregation of species that are vague on single d ates. The utilization of multi-transient remote detecting information empowers the mapping of the diverse timberland types. SAR has demonstrated its potential for ordering and checking geophysical parameters both locally and all inclusive. Amazing works were done on the order utilizing a few methodologies, for example, polarimetric information disintegration (Lee et al., 1998), information based methodologies considering the hypothetical backscatter displaying and exploratory perceptions ( Ramson and Sun , 1994) ; Backscatter model-related reversal approaches ( Kurvonen et al., 1999), neural systems and information combination approaches ( Chen et al., 1996). Dong et al. (2001) have indicated that the order precision of 95% for the vegetation classes could be accomplished through the segmen

Writing a College Entrance Essay

Writing a College Entrance EssayYou can write a very good essay in only two hours. Here are some tips on how to write the best college entrance essay.The first thing you need to do is understand what is needed to write a good college entrance essay. Since this is an essay that is related to your college applications, it must be well written and able to convince the admissions officers that you have a good chance of winning admission to the college. You should remember that you must be able to make the readers understand your point and add something unique to your personal statement.Before writing your college entrance essay, prepare yourself first with any sort of material. If you have taken any English or AP courses in high school, then this can be used for this purpose. You may want to research the subject of your school so you know where to start with the topics you want to cover. Some students like to choose their topic and research their way into writing the best college entranc e essay by researching what is already there.For your college entrance essay, you should learn how to structure the essay so that it is not too difficult for you. Remember that the admissions officer has to be convinced that you can learn the subjects that are being discussed. So you should be able to read between the lines and make the reader know that what they are reading are facts. If you cannot do this, you will fail the admission exam.You should also learn how to write a college entrance essay that is not your own. This is because your essay is made for the admissions committee to see. If your essay is your own, then the college might end up choosing someone else to write it. If you are able to write about your interests and abilities, then you will have a better chance of writing about yourself.When writing a college entrance essay, you need to be able to use correct grammar. Writing a well-structured essay means that you should know what to include in your text and what is m issing from it. If you have errors in your text, then you will fail the admission test.If you are unable to write well, you can always hire a professional to help you out. These professionals have been trained in how to write a good college entrance essay that gets accepted into the college of your choice.After you know what to write and how to write a college entrance essay, you must know what to do after that. Make sure that you have a good review of your work. Then, make sure that your essay gets passed onto the admissions office so that you have a better chance of getting accepted into the college of your choice.

Indigenous Australians, By Neville Bonner And Mandawuy...

We re all Australians, regardless of our ethnic background, political and religious beliefs (NSW Department of Education, 2015). Neville Bonner and Mandawuy Yunupingu are known for being resilient Indigenous Australian leaders, paving the way for the improvement in quality of life for generations of Indigenous Australians, and becoming ‘firsts’ in their respective fields (National Portrait Gallery, 2016). Bonner was the first Indigenous member of Australian Federal Parliament, representing Queensland as the Liberal Party Senator in the 1972, 1974, 1975, and 1980 elections (National Film and Sound Archive, 2015). While Yunupingu was the first Indigenous Australian to become a school principal, and shed light internationally on the mistreatment of Australian Indigenous people through his band ‘Yothu Yindi,’ (National Library of Australia, n.d.). Both men were strong Indigenous rights activists, and inspired a nation to bridge the gaps between Indigenous Australians, and contemporary Australian society. Both men had different experiences when it came to education, with many education rights denied to Aboriginal people at the time. Bonner wasn’t allowed to attend a normal state school, until his grandmother spoke to the head teacher which allowed him to attend, but only to the age of fourteen, at a grade 3 level (ABC, 2000). Whilst Bonner had very little formal education, he learnt throughout his career and life. Whilst Yunupingu gained his Bachelor degree of Education in

Literary Analysis Of The Iliad - 1050 Words

The Iliad is an ancient Greek epic that depicts the conflicts of the Trojan War. Throughout the story, many smaller arguments take place between the characters of the epic. Like all stories, The Iliad is filled with literary devices to allow the readers to garner a better understanding of the motivations of each character throughout encounters. Translators have to maintain the nuances of each situation while accounting for an unavoidable skewing from the original passage. In reality, this means that translations differ. A key example of this occurring in the Illiad is during Odysseus speech attempting to rally Achilles to war. While both Fagles s and Lattimore s translations agree on Odysseus’s main points, their versions of the speech†¦show more content†¦This lessens the foreshadowing of Patroclus’s death which Odysseus was referring to. The reason for this variance is probably due to Fagles electing to preserve the undertones of the Greek passage while Latti more choose to maintain the diction of the same passage. This would explain the awkward wording of Lattimore’s passage as Greek syntax does not translate nicely into English syntax. Also, this explanation shows why the foreshadowing is stronger in Fagles’s version than Lattimore’s. This means that the Greek text probably resembles the actual text of Lattimore, but creates an atmosphere similar to what Fagles s translation gives to an English reader. In a similar vein to verb tense, each translator gives Odysseus a different point of view which creates a different mood surrounding his advice. In the passage, Fagles makes a majority of Odysseus’s speech in the second person. Lattimore, however, keeps a majority of Odysseus’s words in a third person point of view. This sparing use of the second person point of view provides contrast which helps to highlight Odysseus’s claim that Achilles has forgotten his father, Peleus’s, advice. For example, both translators end the speech in second person. Fagles has Odysseus telling Achilles that Peleus’s advice has â€Å"slipped from your mind† while Lattimore has Achilles being told that â€Å"you have forgotten† your father’s advice (9.314, 9.259). The difference, however, lies in the fact that Fagles precedesShow MoreRelatedThe Iliad: Literary Analysis1552 Words   |  7 PagesThe Iliad: Literary Analysis Throughout The Iliad, an epic poem written by Homer, there were numerous warriors and other characters that could be looked upon as heroes; some of these heroes included Achilles, Ajax, Diomedes, Hector, and Glaucus. All of these individuals were heroes because of their remarkable mental and physical strength: they were courageous and were better fighters in war than other ordinary men. 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Analysis Of The Movie Fireproof By Alex Kendrick

Making decisions can be hard for someone, especially when this entails big changes in personal or professional life. Marriage is one of those huge stages in life in which two people are joined together in a conjugal partnership. Marriage is meant to last forever and as people tend to say when repeating their conjugal vows: â€Å"to have and to hold from this day forward; for better or for worse; for richer, for poorer; in sickness and in health; to love and to cherish from this day forward until death do us part. As much as we want this to be lived in happiness, marriage can sometimes face adversity. Adversity in marriage can be caused by miscommunication, loss of intimacy, stress or even addictions within the couple. The movie â€Å"Fireproof† directed by Alex Kendrick portrays a married couple going through the forthcoming specter of divorce and the difficulty it takes to overcome the challenges in order to save the marriage. The particular issue that I will be addressing i s the coexistence of good and evil that can take you to either to choose the right track in life, or to make different decisions that can lead you to live a miserable life, such as going through a divorce. When trying to decide which path to take in life, it is always important to consider other people’s experience regarding the topic of concern. Older men have more experience and are good advisors when mentoring younger men. There are many reasons on why people decide to go through a divorce. In many cases,

Business Responsibility and Sustainability

Question: Discuss about the Business Responsibility and Sustainability. Answer: Introduction: Founded in the year of 1917, Union Carbide Corporation, has been gradually growing as an organization, producing a variety of products, starting with polymers and chemicals, to paints, packaging materials, products of personal care, and many more. The organization had been enjoying an unprecedented success over the last few years, and in fact the earnings of the organization per share rose as much as to 100 per cent, during the years of 1973 to 1982 (Unioncarbide.com 2016). However, as a result of the mishap in Bhopal, which was caused by the organizations pesticide plant, the profit making capacity of the organization was remarkably reduced. Charges were being brought against the management authority of the organization, accusing them of mismanagement, and lack of organized control. As a result, Union Carbide, in order to regain public faith in the organization, had to expand itself to other parts of the world. However, for the successful operation of the business activities in a gl obal environment, the organization must be able to adopt the suitable marketing strategies. Discussion: Role of Cross Cultural Relationship in Stakeholder Relationship In the global environment, despite the convergence of diverse cultures, there are prominent cultural differences, that can be found among the people of different countries. Hence, Union Carbide, if willing to expand itself globally, must adopt a different business strategy, so as to influence the purchasing decision of the foreign consumers. The importance of cross cultural communication in case of global expansion cannot be overstated. Halpert, the President of Private Label Select, who has adequate experience of selling his products abroad, claims that offending a consumers cultural preference can prove to be extremely detrimental to organizational success. In case of global trade, the organization must not only sell innovative products, but should also aim at building good relation with the consumers. When the employees of an organization are aware of the cultural differences, they show respect towards the cultural distinctions. This helps in developing a sense of value and trust among the consumers. It should be remembered, that in case of global trade, an organization not only requires to conduct business with consumers of different cultural backgrounds, but also with employees, from various ethnic backgrounds. Hence, each employee going to work abroad, for Union Carbide, must conduct a genuine research and should undergo rigorous training on the cultural traits of the foreign country. Different countries have distinct corporate cultures. Hence, Union Carbide, in order to conduct a business meeting in another country, must be aware of the business ethics of that country. For example, in German business culture, adherence to strict business rules and a strong sense of punctuality is needed. On the other hand, Asian countries like China and India have a more informal and personal approach to any business meeting. Again, the CEO of Menchies Frozen Yoghurt, Kleinberg attributes his success in international trade, to his adequate knowledge of cultural differenc es of different countries. According to him, one very important consideration every business organization must be aware of is that consumers of each country have a different attitude to the promotion strategy, and hence the organization must be well aware of the suitable method of promoting its product and service in a foreign country (Hofer 2015). Cross cultural relationship is needed to conduct successful business meetings abroad whereby the expatriates of Union Carbide must be equipped to deal with different business customs. Apart from the acquisition of the foreign language, it is very important to deal with non-verbal differences as well. The management authority must have sufficient knowledge about the preferences and needs of the consumers abroad, depending upon which the promotion strategy should be chosen. Union Carbide as an Indian organization, before expanding to the rest of the world, must understand the cultural differences that exist between the people of various countries. The management authority must be aware of the difference in cultural traits and attitudes, of the people of Europe, as compared to those living in the Asian countries. The future market expansion in countries like America can be a highly favourable idea, provided Union Carbide makes sufficient research for developing cross cultural communication, in the foreign environment of the country (Rallapalli et al. 2015). Hofstede had proposed the theory of cultural dimensions, which provides a framework of cross cultural communication, needed in order to conduct business in a foreign region. The management authority of Union Carbide must be well-aware of the basic cultural traits of the inhabitants of the US, so that they can get a fuller and more comprehensive look at the market condition of the rival organizations in America, and the consumer perceptions of an organization. Figure 1: Hofstedes Cultural Dimensions of USA (Moran 2014) America scores very high on individualism index, and hence just like most of the European countries, the country will be open to the innovative business idea. As America enjoys a high rate of individualism, the consumers are more willing to adopt new products and to try out new services made available in the country. Union Carbide, as a result, will face less obstacles in opening up the market in America, as far as the question of brand acceptability in a foreign land is concerned. Further, since America scores considerably high on Masculinity index as well, the consumers are extremely venturesome, highly enthusiastic about anything new hitting the market, and absolutely prepared to embrace the product, provided it is a good one. America scores relatively much lower on the scale of Uncertainty Avoidance, and as such the Americans are more tolerant of new business ideas. However, the Americans are very conscientious people, and as such they are driven by the consideration of what is r ight and what is wrong. Keeping this in mind, inclusion of major Corporate Social Responsibility strategy in the business plan as well as the market promotion of the organization can largely benefit Union Carbide, in influencing the consumers purchasing decisions (Bishop et al. 2016). In European countries, the authority of the Union Carbide, can prosper a lot from the introduction of novel and innovative business ideas. Not only the consumers will welcome such innovation in business plans, but even the entrepreneurs are more likely to invest more enthusiastically in new business plans. However, since the Americans are mostly competitive, a highly energetic and positive attitude to business can be very impressive (Verbeke 2013). Unlike US, in India, the organization has a limited opportunity of introducing novel business ideas, as the Indians do not have a very high tolerance for change or risk (Piaget 2013). Failure in a particular project can have an adverse effect on the mindset of the Indians, and so it is highly recommended that before the introduction of a business plan, adequate time is being devoted for conducting the research on the same. While conducting business meetings, the issue of inter-cultural sensitivity is required, as the Indian employees will always prefer a group oriented approach to the business problem, while the Americans will tend to approach a problem from a more individualistic and analytical perspective (Ramesh et al. 2014). Culture in ethics and corporate social responsibility (CSR) Although any organization works with an ulterior motive of making profit, if any organization declares its desire to devote a part of its revenue to the promotion of a cause, the brand value of the organization increases by many folds (Zaharia et al. 2013). A large number of consumers claim that they are willing to pay higher price for a product if the particular organization is donating its revenue for a grand cause. Thus, the CSR of an organization can largely help in the development of a powerful public image of the organization. The Bhopal Gas Tragedy was an unforgettable incident in the history of mankind, whereby the MIC gas from the pesticide plant of Union Carbide, led to a huge, massive destruction of lives and properties (Singh et al. 2013). More than 10,000 lives were lost, and hence the stakeholders of the organization could not save themselves from being accused of negligence shown toward the community as well as the environment. Much of the reputation of the organizatio n got tarnished because of the notorious event, and hence it is highly important for the management authority of the organization, to incorporate the idea of CSR strategy in the business plan of the organization (Costa and Menichini 2013). Figure 2: CSR Activities of an Organization (Haynes et al. 2012) If Union Carbide introduces a set of CSR activities, it will be able to develop its image as a brand that believes in doing business more responsibly. Keeping this in consideration, the company can introduce CSR initiatives in different spheres of its activities. The Bhopal Gas Tragedy has caused excessive environmental degradation, and hence it will be a discreet act if the authority of Union Carbide chooses to invest in some eco-friendly projects. For instance, Google Green was an eco friendly project that was being adopted by Google with the purpose of supporting renewable energy. Similarly, Union Carbide may also invest in initiatives that support fresh and healthy living, water conservation and the use of energy efficient methods of production. The cultivation of a green approach to the business activities, can attract a huge number of consumers, who are instantly fascinated with the thought of buying products from an organization, that produces least impact on the environment. The adoption of this strategy has effectively helped large international organizations, such as Wal-Mart and Woolworths in developing the companys brand image and in drawing the attention of a greater number of consumers. Studies suggest that usually the consumers desire to bring about change in the environment or the community, but 61% of the consumers claim that they want the companies to take the lead (Feldman et al. 2013). Apart from investing in eco friendly projects, the authority of Union Carbide, must also invest in social initiatives that promote community well being and social harmony. Union Carbide, while expanding its market in foreign locations, can easily attract the attention of the consumers, if the company promises to pay a percent of its total revenue obtained from the sale of a product, for some charitable activities. To create a remarkably positive impression of the brand, in the minds of the foreign consumers, the organization may open up a free school, provide irrigational facilities or provide financial assistance for the cause of female empowerment (Raub et al. 2013). The management authority of Union Carbide has decided to expand its market in the foreign locations as well, and hence the adoption of the CSR initiatives shall prove to be highly beneficial. CSR strategies help in the development of the brand value of an organization, and thereby assist in doubling the profit making capacity of the organization. However, it should be remembered that each nation with its distinct cultural trait, has a distinct approach and preference for the CSR initiatives to be undertaken. If Union Carbide is deciding to expand in Canada, it must remember that the Canadians have a deep concern for the issue of environmental conservation. Hence, in Canada, the CSR initiatives should revolve around projects and initiatives that support the cause of water conservation or the control of the emission of harmful gases. On the other hand in India, if the organization decides to devote a considerable amount of its earnings for the promotion of greater social cause, such as providing educational opportunities to impoverished children or investing for water conservation programs, the organization can enjoy a positive brand image much easily (Lee et al. 2012). The appropriate CSR strategies can largely benefit an organization, as the effective adoption and application of the strategies can help Union Carbide, in the retention of its existent employees, the creation of new customers and in the development of the corporate reputation of the organization. At the same time, if the CSR strategies of the organization can contribute to the well-being of the community members, the improvement in their condition can raise their income, which in turn can provide the organization, in enjoying a secure supply chain (berseder et al. 2013). Brand as a Means of International Communication: Cultural diplomacy and international communication are intertwined with the concept of branding. When it comes to international market, the company needs to conduct the marketing communication with great care. Brand definitely puts great impact in international or domestic market. For example, BMW, Louis Vuitton are some brand names that originate in a particular country but are enthusiastically accepted by consumers of other countries. It is due to the increasing impact of globalization that international communication is gaining greater importance. The importance of an effective communication cannot be neglected and thus, it is advisable that Union Carbide will also undertake certain instances that will help the company to develop an international brand image. There are certain factors that might create negative impact or hindrance for a company that has plans for global expansion. The, symbols, design and aesthetics do not transcend international boundaries. For instance, language of the country can be really challenging for the company but a brand can be easily recognized by the people if it holds that level of impact in its respective industrial field. People who are more aware of the origin of the product have greater trust on the product. On one hand, it has a positive impact on the product or company that has intended to go global but at the same time it becomes a challenge for the company to maintain that level of expectation from the consumers (Nyadzayo et al. 2015). The brand creates trust mark on consumers. Brand creates a relationship with the consumers because relationships are built on experiences. A product or a company is able to make good relationship with its consumers only by satisfying their needs and expectations. When the consumers are completely satisfied with the product, it earns the name of a brand. When a positive perception is created on a particular brand, consumers behaviour is bound to produce a positive impact on the sale of the product (Singh 2013). Favourable experiences will produce strong emotion among the consumers and there will be a stage when the consumers will no longer scrutinize the product before making any kind of purchase and will do it in the name of the brand. Advertising and promotion definitely holds great importance in shaping and creating a good image of the brand. There are certain strategies that need to be followed by different companies to product their product as a brand. These strategies vary from product to product to product. In case of Union Carbide, it is expected that the management team would come up with certain planning and try to make a greater impact in creating a brand image for their product (Urde et al. 2013). Globalization has created both opportunities and challenges for many brands. Due to globalization, consumers are now open to many options because similar products have been introduced by many companies. Moreover, consumers make thorough decision at the time of making purchase decision. In such situations, brand names always hold a greater impact in consumer selection decision (Singh 2013). An organization must be able to decide who are its target clients. The target clients are decided by researching on the regular consumers of the organization, based on their demographic details and personal needs and preferences (Buil et al. 2013). Again, the introduction of some unique, breakthrough features can help in the creation of a brand image that can help in providing a distinct identity to the brand. Further, the improvement in the service being provided to the consumers can also remarkably help in the development of the brand image. Most importantly, the organization should adopt strong punch lines that communicate the purpose of the organization in the international market. Whatever tagline be chosen, Union Carbide must ensure that the tagline can appeal to the respective consumers of each of its products. The taglines chosen should reinforce the idea of innovation and uniqueness which the company intends to introduce through each of its products. Further, the company can promote some kinds of positive attributes, such as strength, energy, joy, happiness or confidence through the taglines of its product, which will result in greater acceptability of the product among the masses (Kapferer et al. 2012). While creating brand awareness of the product, some known faces can do wonders for an organization. Hence, Union Carbide can take help of some celebrities, from the field of sports or entertainment industry of the particular country, to represent the brand. This can also help in increasing the brand recognition of the product among the masses (Iglesias et al. 2013) . . Consistent interaction with the consumers, listening to their inquiries, complaints or feedbacks, offering them attractive discounts and vouchers, can help in the swift development of the brand image of Union Carbide. Further, the organization must form a separate social media marketing team that will keep the consumers updated about the CSR activities undertaken by the company, through its various social sites, and official business page. The idea of CSR is based on a concept of shared benefits, and hence this way of publicity of CSR initiatives, will help Union Carbide build a sense of trust in the minds of the consumers towards the brand of the new organization (Blomback and Scandelius 2013). Conclusion: In the present world of competitive market, every organization in order to succeed, must aim at expanding itself beyond the horizons of the local market. However, for the successful expansion of the market the management authority of an organization must be well aware of the cultural differences that become a serious issue, in case of global trade. 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