The paper based on published research will analyze an organizational

The based on published will analyze an organizational change effort - Research Paper Example During the 1970s, Samsung invested in the heavy, chemical, and petrochemical industries. The company also posed competitively for the world's textile industry, through vertical integration of manufacturing processes from raw materials to end products (Samsung, 2011). In 1978, Samsung Semiconductor and Samsung Electronics separate into two entities (Samsung, 2011). During the mid-1990s, Samsung radically changed its business through a renewed commitment to making world-class products, giving total customer satisfaction, and being a good corporate citizen – following the vision of â€Å"quality first† (Samsung, 2011). At the same decade, Samsung already offered 17 different products, such as semiconductors, computer monitors, TFT-LCD screens, and color picture tubes (Samsung, 2011). It had successfully climbed to the ranks of the top-five products for global market share in their industries and 12 others also achieved top rankings (Samsung, 2011). The 1997 financial crisi s negatively affected almost all Korean businesses. Samsung was one of few companies that grew and not so much scathed, due to its leadership in digital and network technologies and its diversified portfolio in electronics, finances, and related services (Samsung, 2011). ... Samsung now has the No.1 global market share for 13 product types, including semiconductors, TFT-LCDs, monitors and CDMA mobile phones (Samsung, 2011). The company is active in pursuing research and development (R&D) for their overall semiconductor line, such as flash memory and non-memory, custom semiconductors, DRAM and SRAM, best-in-class LCDs, mobile phones, digital appliances, and other products (Samsung, 2011). Samsung is presently one of the biggest players in the global electronics business. Samsung's flagship unit is Samsung Electronics, which is one of the world's top makers of DRAMs and other memory chips. Samsung also makes and sells various kinds of electronic gear, including LCD panels, DVD players, and wireless phones. Some of its affiliated companies include credit-card unit Samsung Card, Samsung Life Insurance, Samsung SDS (IT services), Samsung Securities, and trading arm Samsung C&T Corporation. In 2009, the revenues of Samsung were $119 million, but the revenue gr owth rate actually decreased with 21% change from previous year. Samsung has 277,000 employees and has an employee growth rate of 0.40%. As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future." It strives to constantly innovate itself through leveraging its corporate R&D center (SAIT). This paper analyzes the organizational change effort of SAIT and evaluates its leadership of change using Kotter’s suggestion on effective changes. The kind of change that happened to Samsung is that it turned its R&D operations around by aligning it with its business strategy. From there operational and cultural changes took place, which accompanies the organizational change stages presented by Kotter