Brand mangament Essay Example | Topics and Well Written Essays - 2500 words

Brand mangament - Essay ExampleLatigo-S produced by family XYZ is a dietetical supplement that helps cleanse and detoxify the body from the adverse impact of internal parasites in the human body. Company XYZ does not want to compete with other renowned companies trying to promote dietary supplements even though the ingathering it is promoting belongs to the same category. The reason is that Latigo-S is a growth that is judgeled dietary supplement, just now opposed any other products of the same category, its main function is not to directly boost the tolerant system but to kill internal parasites of the human body. Company XYZ continuously conducts significant market trials for their product offering as they continue with their research strategy for ensuring a sustainable market for Latigo-S. Currently, the company is industrious innovating possibility on how they could create a remarkable market for their products and they are now on the go disseminating the real knowledge concerning human internal parasites. Unlike any other companies that promote dietary supplements and recrudesce people concerning pollutants and human nutrition, Company ZYZ together with its Latigo-S is trying to initiate educational campaign on the righteousness behind human internal parasites and their probable impacts on the human wellness. ... While contemplating on the most inhering factors that could affect the human health, Company XYZ finally embraced the fact that the human health is affected by pollutants and parasites (Spooner, 2012, p.239). It was upon the acknowledgment of this point that the company started to produce deworming products, until it came up with its very latest breakthrough, the Latigo-S. Company XYZ seeks to offer optimum health to its target customers by providing dietary supplements that could help enhance the human immune system, as its original approach. However, perspicacious the fact that there are other various opportunities in the same mark et and other pertinent needs to address, the company eventually is now focusing on mass production of Latigo-S, together with its hard-hitting promotional strategies. This is a vital form of extending Company XYZs brand expertise together with the denomination of brand values or position (Keller, 2003). Brand Latigo-S is a deworming product but its general label belongs to dietary supplement. Although various studies were already conducted concerning on the effectiveness of this product, Latigo-S remains to be a product tagged with no approved therapeutic claims. Major clients and customers who were convinced about the general therapeutic capacity of this product are continuously bringing in the word of mouth in the market, creating a positive reception among other prospective customers and eventually high earning opportunity. Latigo-S is one of a kind in the market and a pioneering brand for deworming products that is labelled non-synthetic, but as a dietary supplement made of natural finest ingredients. admittance to brand and designing a branding strategy Latigo-S as a dietary supplement is unlike any other product offerings